The Driver's Seat: In What Way To Take Charge Of Travel Information Website Performance

By Aaron Small


You can always change your failing travel accommodations and destinations search website if you are tired of floundering. While information can always be gathered it is a different thing all together to generate traffic and content for a website. Use these steps to educate yourself in gaining traffic to your site.

A split test will help you determine which sales copy is working better. By posting similar content on different pages, you can fine tune your sales pitches. Remember that visitors and rankings are great, but you are looking for dollars at the end of the day. Track the conversion rates and see which copy, and copy writer, works best.

Prior to reading the actual articles visitors will browse through them first. Keep paragraphs short with words that short and easily understood when you write the content. Long, difficult to understand articles are avoided by readers. Use bullet points to break the articles into sections so that it is easier to scan and determine what it is about.

Cluttering up your pages with too much content will drive readers away, so keep your paragraphs short with some blank space surrounding them to keep the page looking neat and orderly. If it's not easy to read, many will think it's not worth it. Instead of flooding them with text, add links to the rest of it.

If you want your travel accommodations and destinations search website to be successful and popular, you have to make sure to keep uploading new content to the site. If your visitors have to keep reading the same content over and over, they will just go to a different website. So keep them interested by keeping your content fresh and relevant. If you do so, your visitors will keep coming back for more.

If readers were looking for dry yet useful content, they would look around for essays, not articles. Visitors who come to your site want to be relaxed and read something that is easy to understand. Having text that is conversational and personal will put your readers at ease and using a little humor doesn't hurt either. So don't get too technical when you're writing content and just have fun.

Commenting on other blogs that are writing about your topics is a way to draw in readers that are already interested in what you're talking about. Mentioning in the comments that you've also written about the topic and linking back to your own article could bring in tons of new readers.

Find out if there are other travel accommodations and destinations search websites in your niche that will do a banner exchange with you. It's a free way to get your brand out there that will gain you visitors. Another place to look for a program to exchange banners is WebRing.

Put a leash on your ego. Leave emotion out of your business and whatever criticism you receive in the course of selling your services or items, should be taken in good faith and seen as a ladder towards becoming the top in what you do.




About the Author:



No comments:

Post a Comment