Unrevealed Strategies For Operating Any Popular Travel Information Website

By Cindy Lin


If it were easy to have a popular travel accommodations and destinations search website, it would not be an admirable thing. So if you want to become part of an elite group of people than you should follow these helpful tips and start understanding marketing strategies right now.

Avoid battling the big boys for traffic on popular keywords. Try to identify keywords that are less targeted but still relate to your field. For the most searched terms on the web, you only won't have a chance to crack the first page of the rankings so don't try - target other words and phrases to grab your share of the search traffic.

If you want to get the most out of your RSS feed, you should use Feed burner. You will get a range of features, which include statistics about you subscribers. On top of that, it's also free. You don't have to worry about technical problems because Feed burner will make your RSS feed compatible with most browsers.

Timing your page loads to ensure that they're no longer than 8 seconds will help you determine if your pages load quickly enough. The average visitor will be hitting the back button after 6-8 seconds, so make sure you're under that mark to keep them navigating your site.

If your site is a blog or other long winded text driven project, consider reaching out to an even broader audience by posting podcasts. Podcasts are great for users who like to listen to content while in the car, or when they're working out, or otherwise unable to surf the web. Consider creating guest podcasts as well to keep your material fresh.

A very important tip for creating a successful travel accommodations and destinations search website is to never run a business or website through a free service. The domain address looks terrible and most probably the service won't last for very long, and when the service goes down, so does your travel deals search site, sending all your hard work down the drain. Spend the small amount of money it takes to get your own domain name and hosting account.

Leaky pages that will cause people to leave your site will need sprucing up. Keep visitors on the site and going through it so they could end up buying from you, adjust the site to make sure that the copy or design on the pages are friendly for users to navigate.

Use the same jargon your audience uses. If you target baby boomers, use their language. If you target millenials, use their favorite vocabulary words. Visitors want to feel a connection to the site owner.

Users may want to print information that is found to be valuable to them on travel accommodations and destinations search websites. It will be easier for them if you use a CSS style-sheet to make the format friendly for printing. If the article will not print they could become frustrated and you want to avoid that. The attitude the user develops about your website can be negatively impacted because of it. You want to make it easy for them.




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