Cost-Effective Promotional Tools For A Taxi Service Tucson

By Jocelyn Davidson


You can benefit quite a bit by starting a taxi business in one of the popular areas of Arizona. After you've started a taxi service Tucson, you can jumpstart the business by providing yourself with great promotional tools. Contrary to popular belief, though, marketing doesn't have to be too costly. There are many effective yet affordable advertising tools out there.

You should create an impactful logo for your business, or have a professional graphic designer make you one instead. Make sure you provide any special rates or discounts you have on flyers, such as student or senior citizen fees. The flyer has to hook the customer in with any way you can think of. This might be freebies, flat fees, group discounts, etc. However, one think you must always think about is the design of the flyer. You can't have too much information on it, or else a potential customer can be burdened by the extensive amount of content. Minimalize your flyer with the main components only.

Hang up these flyers wherever you'd like, but the most effective places are those that have a lot of customer traffic. These could be grocery stores, shopping centers, school campuses, hospitals, senior homes, etc. If any of these areas don't provide areas where you can simply post your flyers or are more private in nature, you should ask their permission to post your flyers. Check up on them occasionally as well.

Produce traveler or discount cards. This will draw in more customers who are inclined to seek a service that offers this advantage. Always remember that you must offer incentives if your want to keep regular customers coming back to your service.

Newspapers and other local publications are good sources for exposure. You might consider infrequent publications as well if your budget is low. Posting your advertisement in the classified section will be helpful, and can even be free online. In order for your business to be easier to access, make sure your number is available in directories both on print and online.

Decorate your vehicle with the appropriate information. This includes your logo, contact info, and business name. Your car should also be designed well enough to catch people's eyes, but not painted in too many colors as to be a burden. Since you're just starting the company out, you may not have many funds. In this case, you can buy a magnet with all that information instead.

It's possible to save lots of money by creating your own designs and logo. Additionally, you'll want to always be informed of what your competitors are pricing their services at. Knowing this will allow you to offer even better deals and discounts.

Even if you want to save money, not being creative will be more detrimental to your business. In this case, hiring someone and paying a bit of money will be better in the long run. Also, a great way to keep regular customers is to not close on holidays, as these are very busy days for taxi businesses.




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