Big things have bigger impact. Therefore, they should not be taken for granted. Smaller details may not have the same amount of impact. But this does not mean that they cannot do something. If added with the right messaging and strategy, a collective small info can already do a lot. Seasoned marketers know about this and are keen in making sure that even the smallest material that their company uses is created well.
This is true especially when it comes to cards. From the business cards they use up to the hotel key card sleeves, everything is created with a plan in mind. They are distributed to guests after all. Which means that they are considered as promotional materials.
This material cannot be distributed outside the building. It is used to access hotel rooms. Sleeves may be a simple accessory and may not be a priority. Still, since its the first thing that the clients see when they receive the key card, then making sure that it looks good and have strategic presentation is important. Here are some of the considerations.
Size of the sleeve. First thing you have to think about is how bit the size of the material is. Check the size of the cards that you have and make a sleeve that is at least one half size bigger than it. This will allow users to easily slid it in when they are not using it.
Appropriate paper. There are different choices of paper at present. Some of them are thicker than the others. There are also products that are glossy while others have a rougher touch. All of these are good options. But you need to choose something that will look good on the design that you want it to have.
Logo. Whether you are deciding the size or thinking of the design, one thing that you should always keep in mind is the logo and where you can place it. It should be located in the part of the sleeve that can easily be seen. The usal positioning is the center front of it. Although there are those who choose to place it in one corner or at the back portion.
Design. The design is more than just the creativity of the person making it. The branding and the messaging can also affect it. You can go for a full sleeve colored design featuring an aerial view of the hotel for instance or a simpler design with the logo and front desk contact number. Its your decision.
Free space. This is the area on the sleeve, usually at the back which remain blank. If you are going for a white background, then placing something in here can be of benefit. You can insert some friendly guidelines or even a short detail of a special event that is conducted by the hotel for the guests.
Never underestimate what a simple accessory can do to your brand. If it is something used by guests, you need to take some time to think about it. Only then will you be able to develop consistency on your branding.
This is true especially when it comes to cards. From the business cards they use up to the hotel key card sleeves, everything is created with a plan in mind. They are distributed to guests after all. Which means that they are considered as promotional materials.
This material cannot be distributed outside the building. It is used to access hotel rooms. Sleeves may be a simple accessory and may not be a priority. Still, since its the first thing that the clients see when they receive the key card, then making sure that it looks good and have strategic presentation is important. Here are some of the considerations.
Size of the sleeve. First thing you have to think about is how bit the size of the material is. Check the size of the cards that you have and make a sleeve that is at least one half size bigger than it. This will allow users to easily slid it in when they are not using it.
Appropriate paper. There are different choices of paper at present. Some of them are thicker than the others. There are also products that are glossy while others have a rougher touch. All of these are good options. But you need to choose something that will look good on the design that you want it to have.
Logo. Whether you are deciding the size or thinking of the design, one thing that you should always keep in mind is the logo and where you can place it. It should be located in the part of the sleeve that can easily be seen. The usal positioning is the center front of it. Although there are those who choose to place it in one corner or at the back portion.
Design. The design is more than just the creativity of the person making it. The branding and the messaging can also affect it. You can go for a full sleeve colored design featuring an aerial view of the hotel for instance or a simpler design with the logo and front desk contact number. Its your decision.
Free space. This is the area on the sleeve, usually at the back which remain blank. If you are going for a white background, then placing something in here can be of benefit. You can insert some friendly guidelines or even a short detail of a special event that is conducted by the hotel for the guests.
Never underestimate what a simple accessory can do to your brand. If it is something used by guests, you need to take some time to think about it. Only then will you be able to develop consistency on your branding.
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