Reasons Why Custom Hotel Key Cards Are Beneficial

By Della Monroe


Controlling access in the hospitality industry is a critical function that has to be done all the time. A business can get multiple benefits by choosing a suitable way of doing it. Using custom hotel key cards to control access is a great way of marketing other services as well. Customization makes it possible to include any desired message and graphics that are attractive to users.

One advantageous quality of using a card is that it lasts long. So any message printed on it will be seen by many people over a long time. One can gain more visibility by using a great design that is unique and attractive to the eyes. This is attained by using color schemes that people will find attractive which entices them to read what is printed on those cards.

Different information can be included on the chosen design as guidance or notifying guests about an occasion. Various events such as conventions, weddings, conferences and other functions are suitable for featuring. As they are used by guests over time, many people get to see them and the accompanying message. The flexibility of having to print almost any design makes it possible to customize the message as required.

You may also include special instructions printed on the card for guiding clients on how to do something. Say you have installed new locks and some guests are having trouble figuring them out. You can then print the instructions for them to refer to when needed. That way, you reduce their frustrations and possibly lower the workload on your part.

Timely communication is essential when trying to get an important message across to prospects. If there are services that guests require which you provide, chances are some of them will not be aware of it. Use a certain space on your card to notify guests about such services. It is possible for you to get more business from the same people than you would have if they were not notified.

A hotel may also form strategic relationships with other businesses around them to cross-promote their products and services. The relevant information is printed on the hotel's cards to inform visitors about the partners' offers. Similarly, a mechanism is put in place by the other businesses to promote the hotel. That way, both parties are exposed to additional prospects who may not have heard about them without such an arrangement.

A printed card is also another chance for the business to create an additional revenue stream. Since many businesses already pay for advertising elsewhere, one can negotiate with them to have their offers featured on the cards. They then pay an agreed fee as long as the cards remain in use. Such a fee can be negotiated in the hotel's favor due to the longer duration the featured business will be exposed to potential customers.

The hospitality industry relies heavily on the comfort, convenience and safety of it's customers. By controlling access to some areas, security is maintained and safety of customers' valuables is enhanced. Using an access card is a great way of not only maintaining security but also of passing a relevant message to customers. A printed card having the right customized message has many advantages, unlike a plain generic one.




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