Many online retailers fail in the e commerce area due to poor designs in their webpages and sites. The online retailer Toggi on the other hand has possibly one of the better sites online for retailers in their line of business. This article will look at the main points of why their website is something to be worth admiring and even copying if one wants to succeed in online retail sales and purchases.
One of the factors that make this website easy to use is that it loads fast. Even on a dial up connection the whole page loads up in just a few seconds. Faster connections of 1 mbps or more sees an almost instant connection with all the pictures loaded.
The simplicity of the layout most likely enhances the speed by which it loads. The site opens up with a few graphics on highlighted offers with all the sub topics and products on the left side of the screen. One can select fashion items for men, women and children amongst others on the tabbed organizer on the left side.
On the left side of the page is another tab called technical guide, roughly located to separate outdoor apparel on the top from the equestrian riding gears on the bottom. It is an interesting guide in that it shows the material qualities of the different products and what each of these does for the product. This is quite a novel first for an apparel store, by providing more information to customers so that they can make an informed choice.
Clicking on any of the tabs for each specific product gives also the user the same speed as loading up, thanks to the simplicity of the site. By clicking on each tab, a secondary menu comes up in front which further divides the product lines into outdoor or men and women or children collections. The site does not only contain clothes, but also accessories for outdoors such as scarves, hats and even bags and purses.
Social media is also well represented within the site as one can also click links to these sites. There are available Facebook, Instagram and Twitter tabs you can click and go to. More product offerings are also marketed on these sites, as what is of course planned by the web developers to increase market reach.
Another interesting and novel move by the company is to provide a product registration for products bought from their stores. This in a way keeps track of loyal customers and also helps them make a database for future promotions and sales and deals. Very few if any company does this for their sites as an aftersales service.
In all the website provided by this company has the good qualities of fast loading, data capture and multi linking to outside sites. Its simple layout and design appeals to basic shoppers who want no frills while looking at products and just want straightforward information. It is a good example also of a company that not only wants to succeed in the real world but in the internet world as well.
One of the factors that make this website easy to use is that it loads fast. Even on a dial up connection the whole page loads up in just a few seconds. Faster connections of 1 mbps or more sees an almost instant connection with all the pictures loaded.
The simplicity of the layout most likely enhances the speed by which it loads. The site opens up with a few graphics on highlighted offers with all the sub topics and products on the left side of the screen. One can select fashion items for men, women and children amongst others on the tabbed organizer on the left side.
On the left side of the page is another tab called technical guide, roughly located to separate outdoor apparel on the top from the equestrian riding gears on the bottom. It is an interesting guide in that it shows the material qualities of the different products and what each of these does for the product. This is quite a novel first for an apparel store, by providing more information to customers so that they can make an informed choice.
Clicking on any of the tabs for each specific product gives also the user the same speed as loading up, thanks to the simplicity of the site. By clicking on each tab, a secondary menu comes up in front which further divides the product lines into outdoor or men and women or children collections. The site does not only contain clothes, but also accessories for outdoors such as scarves, hats and even bags and purses.
Social media is also well represented within the site as one can also click links to these sites. There are available Facebook, Instagram and Twitter tabs you can click and go to. More product offerings are also marketed on these sites, as what is of course planned by the web developers to increase market reach.
Another interesting and novel move by the company is to provide a product registration for products bought from their stores. This in a way keeps track of loyal customers and also helps them make a database for future promotions and sales and deals. Very few if any company does this for their sites as an aftersales service.
In all the website provided by this company has the good qualities of fast loading, data capture and multi linking to outside sites. Its simple layout and design appeals to basic shoppers who want no frills while looking at products and just want straightforward information. It is a good example also of a company that not only wants to succeed in the real world but in the internet world as well.
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